Latest SEO Techniques, New SEO Strategy

Google has started shaking it’s algorithm for mobile websites. The websites which are not mobile friendly (Large Text, Easily Clickable links, Easy to navigate, easy to read on small mobile screen ) will not appear in Google search for mobiles.

Google is doing this because it wants consumers to “find content that’s not only relevant and timely, but also easy to read and interact with on small mobile screens. “ Google said in a statement
This update will not affect the results for desktop searches.

Check Your website whether it is mobile friendly or not:

https://www.google.com/webmasters/tools/mobile-friendly/

Start SEO for your mobile website, Make your website mobile friendly and get it ranked high in SERPs.

Source: http://bhupeshforyou.blogspot.com/2015/04/google-mobile-update.html

Site authorisation is an optional feature that allows you to identify only specific sites that are permitted to use your Google ad code. If you're particularly concerned about malicious use of your ad code by others, you may wish to use this feature as a precaution.

Site authorisation is linked to Site management: sites that you add to your list of authorised sites are also added to your Owned sites list. Learn more about managing your sites.
Authorizing your sites

    Sign in to your account.
    On the Home tab, visit the Account settings page.
    In the "Access and authorisation" section, next to "Site management", click edit.
    Select the box marked Only allow certain sites to display ads for my account.
    Enter the URL of the sites that you want to authorise, then click Save.

Your changes should take effect within 48 hours.
What happens to sites that I don't authorise?

If a URL displaying your ad code is not on your list of authorised sites, ads will still show on that URL and impressions and clicks will be recorded. However, advertisers will not be charged, and you will not receive any earnings for that site.

Our systems might attribute a few impressions to sites that you do not control and that do not directly have your ad code on them. Check possible reasons for this.

Note: If you don't add a site to the authorised sites list, and you place your ad code on it, ads will continue to appear on the site but you won't earn from them. Therefore, please enable this feature with caution to avoid missing out on valid revenue.

Source: https://support.google.com/adsense/answer/65062

The Dublin Core metadata is a set of 15 elements which can be used to describe resources for the purposes of discovery. The terms can be used to describe a full range of web resources (video, images, web pages, etc.), physical resources such as books and objects like artworks.

Dublin Core Metadata Element Set (DCMES):


1. TITLE 
The name given to the resource by the CREATOR or PUBLISHER. 
2. CREATOR
The person(s) or organization(s) primarily responsible for the intellectual content of the resource; the author. 
3. SUBJECT
The topic of the resource; also keywords, phrases or classification descriptors that describe the subject or content of the resource. 
4. DESCRIPTION
A textual description of the content of the resource, including abstracts in the case of document-like objects; also may be a content description in the case of visual resources. 
5. PUBLISHER
The entity responsible for making the resource available in its present form, such as a publisher, university department or corporate entity. 
6. CONTRIBUTORS
Person(s) or organization(s) in addition to those specified in the CREATOR element, who have made significant intellectual contributions to the resource but on a secondary basis. 
7. DATE
The date the resource was made available in its present form. 
8. TYPE
The resource type, such as home page, novel, poem, working paper, technical report, essay or dictionary. It is expected that TYPE will be chosen from an enumerated list of types. 
9. FORMAT
The data representation of the resource, such as text/html, ASCII, Postscript file, executable application or JPG image. FORMAT will be assigned from enumerated lists such as registered Internet Media Types (MIME types). MIME types are defined according to the RFC2046 standard.
10. IDENTIFIER
A string or number used to uniquely identify the resource. Examples from networked resources include URLs and URNs (when implemented). 
11. SOURCE
The work, either print or electronic, from which the resource is delivered (if applicable). 
12. LANGUAGE
The language(s) of the intellectual content of the resource. 
13. RELATION
The relationship to other resources. Formal specification of RELATION is currently under development. 
14. COVERAGE
The spatial locations and temporal duration characteristics of the resource. Formal specification of COVERAGE is also now being developed. 
15. RIGHTS MANAGEMENT
A link (URL or other suitable URI as appropriate) to a copyright notice, a rights-management statement or perhaps a server that would provide such information in a dynamic way.

Yahoo Account Ternination

How you can terminate your Yahoo account?

Follow this below link to suspend your yahoo account:

http://help.yahoo.com/l/us/yahoo/hotjobs/faq/hotjobs-38.html

Find "Account Deletion" key phrase in this page click this and you will find your destination url that would tell  how you can delete your account?

Thanks

Source: http://bhupeshforyou.blogspot.com/2012/01/how-can-i-delete-my-yahoo-account.html

As of 24th Feb 2011, a major update by Google on how it ranks sites has affected 12% of search results and halved many sites’ visitor numbers. Named the Farmer or Panda Update it’s only affecting US Google results as I write but if you’re outside the US it is coming to you soon. Here’s how to find out if you have already been hit, are going to be and what to do about it.

Google update its algorithm in terms of:

• Too many links taking you away from the main page.
• Too many broken links.
• Too many ads.
• Lack of original content
• Expired deals & vouchers
• Most effective point is low quality content.

These points are caused to lose some websites ranking in SERPs.
According to search metrics report some losers are:

Pricedash.com (-99.7%)
Discountshoppinguk.co.uk (-99.3%)

Some top sites has gained the ranking:
Ebay.co.uk (+42.1%)
Techcrunch.com (+40.7%)

Every time i got the problem with flash websites, these websites always be not crawled by robots. Due to the reason our flash websites are not ranked any more in SERPs. But now we have a solution  to optimize these flash web pages.
Below is a list of some steps that can be taken to get your content on the page.

• Place your content within < noscript > tag
• Place your content within < object > tag
• Use keyword descriptive < title > tag
• Use keyword descriptive < meta > tag

You could also place your content in a <  div > and set the visibility to “hidden” in your external CSS file that has been placed off limits via a robots.txt file.

The Yahoo! Search engine saves snapshots of most of the pages it discovers during the web crawling process. It links to the cached page so that we can view the snapshot in case the live page is unavailable at the time of your search. When you view a cached page, you’ll see it as it looked when Yahoo! Search last indexed it.


If you don’t want your content to be accessible through the cache link, you can change your webpage to use either of the following methods:


Apply the NOARCHIVE metatag


Place the following tag in the section of your page:



or


Apply the NOARCHIVE Directive


Configure your web server to place the following directive in the HTTP header:

X-Robots-Tag: NOARCHIVE


Our web crawler continues to index and follow links from the page, but it doesn't display a cached page link in search results. Please note this change will occur the next time the Yahoo! Search engine crawls the page containing the NOARCHIVE tag or directive. This typically takes place at least once per month.


Please note that NOARCHIVE only removes the cached page. To prevent the page content from being indexed, use the NOINDEX tag. To prevent the crawler from following links from a webpage, use the NOFOLLOW tag.

Recently I found an interesting thing on Microsoft Bing search Engine. Ofcourse we all know that Bing is a new search engine which is released few months back from Microsoft. Using this operator we can find out different domains which are hosted on an IP. Simply give a command to bing "ip:(IP address)" and get the all different domains which are hosted on the same ip.

For example I have taken my blog domain http://bhupeshseotechniques.blogspot.com/ It is hosted on ip 209.85.231.191 Now I have searched for all different domains which are hosted on the same ip address and i got 20 results on this ip as shown in the above screenshot.

By
Bhupesh

In today's scenario a lots of companies using search engine optimization technique to promote their website in search industry. SEO is a technique to promote the website and increase the traffic in search engine results pages (SERPs). We use seo technique to make our brand visible, get high ROI, Usability, User's Stickiness. Some experienced SEO use black hat techniques to increase the traffic for their sites, but this is not a valid technique in search engine industry. Google and other good companies do not allow this black hat technique.

Search Engine Optimization(SEO):
It is the process of improving the volume and quality of traffic to a website from search engines via natural search results.
The purpose of SEO is to make the site better for both search engines and its users.


Search Engine Marketing(SEM):
It is about making your brand visible within the search engines to attract new visitors to your site. Its everything that can be done to utilize the technology of search engine to promote a website and increase its traffic, its stickiness. That's why SEO is a subset of SEM.

There are three main steps of SEM in search engine industry:
Natural or Organic Listing: The pages listing results from a search engine query which are displayed in a sequence according to relevance of match between the keyword phrase typed into a search engine and a web page according to a ranking algorithm used by the search engine.

Paid or Sponsored Listing: Sponsored links are paid ads on the results pages of search engines.

Content Network Listing: A content network, such as those at Google, Yahoo! or Microsoft(Bing) Contextual Search, are advertisements served on web pages next to the content containing the keywords being bid on. Content networks are also known as content ads and contextual networks, but are a form of paid inclusion that is more like cost per thousand than cost per click styles of advertisement.

Benifits of SEO:

Targeted traffic
Increase brand visibility
High ROI
Higher sales
Long term positioning
Cost effective
Accessibility
Usability
Cross Browser Compatibility

SEMPO:
The Search Engine Marketing Professional Organization (SEMPO) is an industry organization for search engine marketing firms. A non-profit professional association, SEMPO was formed in 2003, to promote search engine marketing and provide educational resources to members and consumers. Its sponsors include Google, Yahoo, Microsoft, SuperPages, and Search Engine Strategies. SEMPO's membership includes search engine marketing firms and consultants, Web developers, inhouse marketing professionals, and advertising agencies.